PRODUCT TRAINING KIT For The NEW CHEVROLET. The Leader Leads Again! In Passenger Cars • Trucks • Accessories
[Detroit, MI]: Produced by the Jam Handy Organization, 1948. 1st appearance. Kit contains 8 instructional booklets: (1) Dealer's Meeting Guide, (2) A 1949 Guide for Salesmen, (3) "Advance Design for '49. Chevrolet Trucks", (4) "Sell Accessories the Chevrolet Way", (5) "Body by Fisher" & (6) 3 Training Session Booklets; 4 LP records (not played); 5 film canisters [Advance Design for '49; Sell Accessories the Chevrolet Way; You've Got What They Want; What's New Mechanically for 1949; Beauty- with a Purpose [no cannisters opened]. TL [booklets included] & Attendance Score sheets [2] included. Booklets illustrated. Box: 12-1/4" x 15" x 1-1/2". All housed in the original Chevrolet printed blue-tweed paper hinged box, lettered in bright yellow. Age-toned booklets show little-to-no use. Box with extremity wear & a split seam at one corner, cloth hinge broken. Overall, Very Good. Item #52255
Here offered a scarce Chevrolet Salesman's training kit for the 1949 model year. The Direct Selling series was specifically developed and used by Chevrolet from 1935 through the 1950s. The slide films and motion pictures all promoted the the Chevrolet scientific and technological innovations through these bombastic newsreel-type narrations.
This 1949 model year of significant historical interest because this the first year Chevrolet introduced new models since 1942. You'll note lower, sleeker profiles, with the lines of the front fenders smoothly blending into the doors, and a two-piece curved windshield not only added to the look, but gave an improved the driver's vision of the road ahead. There were fourteen new models on offer, divided into the Fleetline and Styleline series, including two and four-door fastbacks; notchback sedans, coupes, station wagons (note: this Chevy's last year of structual-wood construction) and a convertible. Improvements in chasis & suspension made 1949 the best handling Chevrolets to date.
Price: $975.00