CHALMERS MOTOR CARS. 1912. Automobile Advertising Promotional Booklet, Hugh - President Chalmers.
CHALMERS MOTOR CARS. 1912.

CHALMERS MOTOR CARS. 1912.

Detroit, Mich. Chalmers Motor Company, [1911]. 1st printing. 32 pages. Illustrated with 45 figures (3 color tinted) of the company automobiles & their divers parts (e.g., Chalmers "Thirty-six" Touring Car). Light brown paper wrappers printed in dark blue & white, stapled. Minor wear & soiling to wrappers. Very Good Plus. Item #42013

A scarce early promotional brochure from the Chlamers Motor Car Co. "The Chalmers was formed when Hugh Chalmers bought out the interests of ER Thomas in the Thomas-Detroit company in 1908, and renamed the company Chalmers-Detroit. The name was changed to Chalmers in 1911.

Chalmers flourished in the 1910s and then faltered in the 1920s post-World War I recession. It merged with the Maxwell Automobile Company, forerunner of Chrysler, in 1922, and ended all production in late 1923." [Wiki].

OCLC records two holding institutions: Rochester Museum & Library of MI.

Price: $275.00