Tavistock Books

[Dearborn, MI]: (Ford Motor Company), (October, 1940). 1st edition (presumed). 102, [4 ("Indice General" - Index)] pp. Many color illustrations throughout. Oblong format: 9" x 12-5/8". Stiff black color illustrated covers (night scene cover illustration of the Ford Super Deluxe grill, comb-bound with white plastic. Two graduated thumb tabs. Still housed in light blue publisher's envelope, with white string closure and b/w illustration to upper lefthand corner. Light rubbing and shelf-wear to covers (slight warping). Envelope worn and rubbed, some small tears. A VG+ catalogue in an About VG envelope. Item #40218

This an exceedingly scarce dealership showroom catalogue in Spanish for the 1941 Ford passenger models and trucks which were introduced in October of 1940. These models included the Special, the De Luxe and Super De Luxe sedans, convertible, cabriolet, Woody Station Wagon, and Coupes, and others. These cars came equipped with the new 226 cubic inch L-head straing-6, and rated at 90 horsepower. The 221 cubic inch V8 remained the standard for the De Luxe and Super De Luxe models . Ford thoroughly updated their models for the 1941 model year, with wide bodies that nearly covered the running boards. The front and rear fenders came in several pieces instead of just one, and were now more integrated into the body, and pushed the headlights up and out over the front wheels. Of interest, is that this Spanish-market catalogue also integrates the 1941 truck and heavy truck models on the eve of World War II. Those include the 1 ton stake truck, commercial panel trucks and vans, cab-over heavy trucks, and the Heavy Duty Stake among others.

No institutional holdings located on OCLC. Rare.

Price: $475.00