Item #50431 CHEVROLET LOOKS DOWN The ROAD... The Chevrolet Biscayne. Automobile Promotional Brochure.
CHEVROLET LOOKS DOWN The ROAD... The Chevrolet Biscayne.
CHEVROLET LOOKS DOWN The ROAD... The Chevrolet Biscayne.
CHEVROLET LOOKS DOWN The ROAD... The Chevrolet Biscayne.

CHEVROLET LOOKS DOWN The ROAD... The Chevrolet Biscayne.

Detroit: Chevrolet Motor Division, General Motors Corporation, (1955). 1st Printing. Landscape bifolium, so 4 pages, unpaginated. Color lithographed on glossy white paper, with 6 images, in green, of the car & divers aspects thereof. 5-1/2" x 9-1/4". Self-wrappers, now housed in an archival mylar sleeve. Light soiling & age-toning, a VG+ example. Item #50431

"GM touted this four-door, four-passenger, pillarless hardtop, known as the XP-37, as 'an exploration in elegance.' With a panoramic windshield, long fairings for the headlamps, a series of vertical grille bars baked by fine mesh, distinctive side coves that wrapped around the rear, thin-shell, swiveling front seats (to aid entry and exit), suicide rear doors and thin mustache bumpers, and painted in brilliant Atlantic Green, the Biscayne hinted at a few future Corvette styling nuances. The essence of the Chevrolet Corvair is evident in rear views of this concept. The sedan's 'Stratospheric' wraparound windshield curved into the roofline which in turn flowed rearward into triangular-shaped C-pillars. Chevrolet's new V8 was prominently featured. ...

This 1955 Chevrolet Biscayne concept car began life as a super star to showcase the new Chevrolet 265 cubic-inch V8 engine and was featured at the 1955 Motorama where it wowed the world with its futuristic design and styling cues. This car would influence future General Motors vehicles, including the Corvette, Buick Riviera, Corvair, and Cadillac Eldorado Brougham, well in the 1960s." [conceptcarz website]

This brochure no doubt issued in conjunction with the 1955 Motorama event, which appeared in 5 cities that year: New York (January 20–25), Miami (February 5–13), Los Angeles (March 5–13), San Francisco (March 26 to April 3), Boston (April 23 to May 1).

A rare survivor documenting the unique 1955 Chevrolet XP-37 concept car.

Price: $225.00

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