Meriden, Conn: (n. d.). Ca late 1880s, cf. OCLC entries 19890210 & 20010622 [both held by CHS]. Snow & Co not found in Romaine. 20 leaves of mounting stock, of which 19 have 122 samples, typically 3 samples mounted per page. Samples are of varying designs, colors, typography, etc. Most cards are have a chromolithographed design, e.g., the first card on the first page has the following blurb: "This is ONE CARD from our pack of '50 ELEGANT CHROMOS' no two alike. all for 10cts." Catalogue: 8-3/4" x 4-3/4". Representative specimen: 1-1/2" x 3-1/4". Original publisher's brown cloth binding, with gilt stamped lettering to front cover. General wear to the binding, with a penciled pos to front paste-down. Very Good. Cards all in VG+ - Nr Fine condition. Item #49496
"A visiting card, also known as a calling card, is a small card used for social purposes. Before the 18th century, visitors making social calls left handwritten notes at the home of friends who were not at home. By the 1760s, the upper classes in France and Italy were leaving printed visiting cards decorated with images on one side and a blank space for hand-writing a note on the other. The style quickly spread across Europe and to the United States. As printing technology improved, elaborate color designs became increasingly popular. However, by the late 1800s, simpler styles became more common.
By the 19th century, men and women needed personalized calling or visiting cards to maintain their social status or to move up in society. These small cards, about the size of a modern-day business card, usually featured the name of the owner, and sometimes an address. Calling cards were left at homes, sent to individuals, or exchanged in person for various social purposes."
This an uncommon sample book of these "visiting cards", from which we can see that the firm made good use of the chromolithographic art.