(n. p.): National Lead Company, (n. d.). 1st printing, ca 1965. 56 pp. Pasted-down and tipped in color illustrations. Elephant folio. 21" x 15". Red & black heavy boards with screw post binding. Individualized firm name on cover: General Appliance and Hardware. Light wear to binding, faint foxing at bottom edge of supplement page. A VG example. Item #39017
The Dutch Boy Paint Company, originally founded in 1907 by the National Lead Company, used this album to advertise and promote their line of products in stores where paint products were sold. Beneath every bright and cheerful illustration are specifics on paint shades, tones, color schemes and texture blending, and details on decorating techniques for dream homes. American advertising had mastered the art of selling "lifestyle" by the 1960s and this album depicts suburban living at its finest moment. Illustrations are taken directly from aricles in "Better Homes and Gardens" and "American Home". Many of the pictures are large enough to see fascinating period details of kitchenware, appliances, furniture, art, and decorative objects on sideboards and coffee tables. Most scenes are photographs but many illustrations are artists' renderings. The chatty text discusses ways to glamorize brick, update an old-fashioned white bathroom, use practical colors in areas such as "the lanai", decorate bedroom walls "to please youngsters", and create visually soothing tones in restful rooms. Exterior color is also promoted in artful ways. In many examples jauntily clad people are busy in their lovely homes cooking or arranging flowers, watching television or sitting neatly in their colonial armchairs surrounded by harmonized paint tones. The gracious life is clearly enhanced by the home color palettes depicted and explained in this practical guide.
Includes a one page Color Gallery Supplement update of product information (bound in at front of album) and a two page guide: "Twelve Beautiful Ways to Finish Redwood" by the California Redwood Association, which shows close-up views of various paint stain, carpet, and curtain combinations.
Rare trade catalogue from this well-known paint manufacturer. We find no copies listed on OCLC.